Business protocol and etiquette are an important aspect of international business communication that plays a large role in the success or failure of a business. The term "business communication" encompasses so much more than simply the verbal communications that occur between colleagues and clients. Communication takes place with the tools, people and equipment that are utilized on a daily basis. Therefore it is important to gain a comprehensive understanding of the basics of business protocol and etiquette. Understanding and knowing this will ultimately play a major role in both the success and failure of your business.
When you are first starting out on your own business, it is best to approach your business communication in a professional manner. You should develop a system and culture of professionalism that are both appropriate and expected. Every aspect of business communication is an important cultural factor, and there are some universal elements of etiquette and protocol .